Hereβs your 3 insights in 3 minutes.
π€ AI Acronyms
Notice all the new AI acronyms lately?
Hereβs your cheat sheet π
π¦ππ’: Search Engine Optimization
πππ’: Generative Engine Optimization
πππ’: Answer Engine Optimization
πππ π’: Large Language Model Optimization
ππ πππ’: Laughing My F*ing A Off
πππ’: Artificial Intelligence Optimization
Despite all the new labels, theyβre all optimizing for the SAME thingβ¦
High-quality content that genuinely helps people.
Well, except for the extra one I added. (The most important one).
Donβt forget to laugh and have fun along the way. :)
π Search Trends
Search trends are exploding for these terms.
Google Trends (Source Backlinko)
Especially βai optimization.β
Google Trends (source: Backlinko)
Check out this article for more on these charts and trends.
Fun fact: 700K sessions at AppSumo the last 3 months came from organic + ai sources. Mostly from google, YT, and bing⦠but AI referrals are growing with 12k sessions from chatgpt alone.
GA4
β‘Internet Leverage
For most of history, there were only two types of leverage:
Capital (money made more money) and Labor (people multiplied time).
Then the internet unlocked two more:
Code (software + AI) and Content (media + distribution).
So now there are four:
Capital β money multiplies money
Labor β people multiply time
Code β software/automation scales effort
Content β media/SOPs scale knowledge
Want to find your highest-leverage one?
Run small experiments and look for outliers.
Last year, I ran a content experiment that exploded our channels (and changed my job).
I recorded this youtube video, and within a month, it had 250,000 views. π
Typical videos got 2,000 views. Thatβs a 125x outlier.
Today itβs at nearly 500K views and brought in 7K new subscribers.
YouTube Analytics
So I made 40 more like it⦠and now the videos have generated over 4M views across platforms and thousands of new customers.
Donβt chase effort. Instead find leverage.
Run experiments. Double down on the outliers.
Salud,
Mitchell
Ps. S.H.R.I.M.P
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