Client Spotlight: Jillfrances GrayJillfrances Gray founded JFG Visual Communications, where she partners with start-ups to develop and execute a brand strategy. A member of Writing Practice, she wrote “How Misaligned Branding Slows Startup Growth,” which explores the importance of translating a founder’s intuition into language team members and prospects share. |
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You may have heard me say that writing and speaking work extraordinarily well together. As someone who is a writer first, I've found that writing helps me clarify my thinking and makes me a better speaker. Speaking plays a slightly different role. It gives me immediate feedback on my ideas and questions to guide me towards what I should write about next. Is this idea landing? Does the other person look skeptical? Is this really what I think? Where does my understanding of the issue get a little muddy?
Writing and speaking can both help you get your best ideas in front of the right audience. But the extent to which you use one or the other or both depends on your strengths, preferences, and capacity. The best mix for you is the one that you will actually continue year after year.
It's gotta be sustainable to work.
Next month I'm cohosting a free roundtable with my colleague Alex Hochhausen, a podcast guesting and hosting expert. We're going to talk about building authority through owned media (your website and podcast) and borrowed audiences (high-visibility publications and guest appearances).