Understanding Motorsport Sponsorship Pricing
Understanding motorsport sponsorship pricing is just some of what is covered in this week’s Business of Being a Race…
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Race Driver Development: Build the Athlete First
“Build the athlete before the driver” — it’s a simple concept, but one that can have a major impact on race driver…
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Alpine F1’s Briatore Questions FIA Appeal Process
Alpine F1’s Flavio Briatore has questioned the impartiality of the FIA International Court of Appeal, and I have the…
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How Simulators Prepare Trans Am Drivers
How simulators prepare Trans Am drivers is just some of what you will learn in this week’s Sim Racing Roundup. I also…
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Petronas, Eni Team Up on Renewable Motorsport Fuel
Petronas and Eni have teamed up to develop a renewable motorsport fuel, and I have the details in this week’s…
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Future Lap: How Analytics Identifies Driver Talent
This week on the Motorsport Prospects Podcast I interview Liselott Lading of Future Lap who explains the importance of…
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FIA Formula 2 Introduces New Race Car
FIA Formula 2 has introduced their new race car to be used for the next 3 seasons, and I have the details in this week’s…
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Motorsport Sponsorship Is a Partnership, Not a Transaction
Why a successful motorsport sponsorship is a partnership is just one of the topics covered in this week’s Business of…
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